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Custom steering wheels (Alcantara, carbon, LED displays)
£99.95
Transform your driving experience with a bespoke custom steering wheel, handcrafted to your exact specification. Choose from premium leather, Alcantara®, forged carbon, LED shift indicators, custom stitching, centre markers and more to create a steering wheel that’s uniquely yours. Prices start from £99.99.
Every product we create is completely bespoke and made to order. Simply add your chosen item(s) to your basket and complete checkout. A member of the Prime Automotive Studio team will then contact you to discuss your vehicle, design preferences and vision in detail before confirming compatibility, available options and final specifications. Every project is tailored to your exact requirements, ensuring a truly personalised result. Prices shown are starting prices and may vary depending on your vehicle and selected customisations.
Custom Performance Steering Wheel
Upgrade your vehicle with a fully bespoke steering wheel, designed and handcrafted to your exact requirements.
Every steering wheel is individually customised to suit your vehicle and personal style using premium materials, precision craftsmanship and attention to detail.
Whether you’re looking for a subtle OEM+ finish or an aggressive motorsport-inspired design, we’ll work with you to create the perfect steering wheel.
Customisation Options
✔ Premium Nappa Leather
✔ Alcantara®
✔ Forged Carbon Fibre
✔ Gloss Carbon Fibre
✔ Matte Carbon Fibre
✔ LED Shift Display
✔ Flat Bottom Design
✔ D-Shape Steering Wheel
✔ Heated Steering Wheel Retention (where compatible)
✔ Custom Stitching Colours
✔ 12 O’Clock Centre Marker
✔ Custom Thumb Grips
✔ Perforated Leather
✔ Coloured Trim
✔ Personalised Badging
✔ Carbon Paddle Shifters (optional)
Compatible Vehicles
We can customise steering wheels for many manufacturers, including:
- BMW
- Audi
- Mercedes-Benz
- Volkswagen
- Porsche
- Tesla
- Land Rover
- MINI
- Ford
- Toyota
- Nissan
…and many more.
How Ordering Works
- Add this product to your basket and complete checkout.
- A member of the Prime Automotive Studio team will contact you to discuss your vehicle and preferred design.
- We’ll confirm compatibility, available options and provide a final quotation where additional upgrades have been selected.
- Once approved, your bespoke steering wheel will be handcrafted to your specification.
- We’ll keep you updated throughout the process until your order is ready for collection or dispatch.
Please Note
Prices displayed are starting prices.
The final price depends on your vehicle, steering wheel type and the customisation options selected.
Because every steering wheel is made to order, one of our specialists will contact you after checkout to confirm your requirements before production begins.
What’s Included
- Fully customised steering wheel
- Professional quality craftsmanship
- Premium automotive materials
- Vehicle compatibility confirmation
- Dedicated customer support throughout your order




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